For the logo, we wanted to keep it fairly simple as the idea revolves around typography and the logotype should not be overly fluffy and elaborate. The typeface used in Gotham as it has a contemporary look to it and is neutral enough to go with anything.
this logotype is based on the idea that you are forced to get help in order to function so it has a tight tracking and kerning.
after asking friends and family what they do to relax there were some people that said that they relaxed with doing things like knitting and crossword puzzles. The use of the alignment of the o's creates a movement that is interesting but the end result is a bit too square for the idea that we had.
this looks shit. you can't read it because of the overlap is too small.
the layout is interesting and the use of the tight leading. creates a cohesive look to the two words that showcases the idea that we have gone with. it does look a bit uneven in the distribution of the negative space.
the kerning is off as the g and have a normal spacing but the v and e have a tight kerning. the o takes too much attention and the idea would probably work better if the two words did not differ in size with just one letter.
it all seems off. the L is off balance and the v and g are just bearly touching. Just no.
the idea references the other design but with the two o's like this, it looks too much like two wedding rings. the thickness of the typeface is nice though. It is a bit bolder as this idea is not based around tiptoeing around the theme.
the use of the knock out effect works better here but it looks quite messy and the focal point of it becomes the middle part and you lose the actual title. 
taking the inspiration from the fourth one this design is based around connecting the two words and make it into one. inorder to fir it i had to scale up the love but and it looks shit. 
With the bolder type, it works way better. Both Mia and I agreed to go with this one. as it is simple yet impactful. 
this one is too confusing 
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