Luke Powell -notes

Pentagram 
constant  work 
not used to work all the time
twice a year meet the partners at Pentagram 

how did he get into Pentagram
was not planned
lots of experimental 
work alongside someone that was a partner at Pentagram 
worked a lot with them 
first locally then be allowed to work there 
found the missing part of Pentagram
pentagram is a multi-platform group and needed website designers. 


the design process, what is his part?
He is just a graphic designer 
manage teams and work in smaller groups


best projects 
do not want to pic a favorite as they are different 
needs a good relationship with the clients, to make the prosess as good as possible 

sitorra work 

How do you explain what weird" companies do with a visual profile 

working independently or in a big company?
inherently lazy 
it would be nice to 
manage people 

Why the film kids? 
he is old
skateboarder
the writer was a skater
interested in the idea of a 19-year-old kid who made a movie, explore the world Luke was in at that time. 
it is over the top
a view of how life was then 
it was honest and important
adults did not understand kids 
why are they like that 
what made them do it
it split people at the time 
reviews were all over the place 
the creator is a bit of a shit
cultural appropriation
conversation starter 
luke kind of hated it
it always creates a conversation 

Be careful about borrowing ideas from places you have nothing to do with 
it is not directly connected to graphic design
it made you think 

how would you brand the movie
it does not need a brand, it would be a counter to the movies as it is.
just make some shit.
authenticity
a good brand just is 
it is already there, you just want to represent it in a way

workshops with students!!