Abbas Mushtaq

Alphabet 

branding and communication agency 
build brands 
based on millennials 
-because they know the audience

based on concept 
- do whatever medium 

good looks or personality 

they decided that both were important

try to give every project personality 

people don't buy what you do.
they buy why you do it. 

focus on the audience

how did it get started
- 5 years ago graduated 

what are we doing?

Abbas
internship 

sam 
Liverpool
uniform

seb 
Leeds
turn key

big agencies tend to do more commercial
small ones do more boutique and direct communication with clients 

check both big and small agencies

you don't realize how much you don't know until you are out of there. 

fake it till you make it

use Behance

1+

Duke studios 

good things come to those 
who have big balls 

"You're always employable.
So you have nothing to lose."

take what you can get

Present! Festival
for street kids in India

weight up whether the exposure  is worth more money

Hyde part picture house
Hedrow house

internships help you get work later on. 

Leeds business week? News?

give everything a system of speaking 

bespoke elements make the brand


tiqld
spice packaging
personality 
how can you word things t make it interesting 
keep in mind who the audience is. 
make it right for the audience 
concept
spend time getting the idea. 
be a bit playful 
make some custom type

icons make a brand

packaging website print

choose a colour palette 


cev 
a visual element that can be translated across

Kustom hotel 
laid back hotel 

its about having the idea 

slogan is always important 

sty to write something fun, don't need to be good at writing just do it.

it does not having to be all that fancy, just have it be effective 


top tips
Have USP (unique selling point)

snask 

never work for free 
value yourself.

charge whatever you can get away with
charge what you feel like your work is worth
get entail and seak info out of the studio 

only do work for cheap if there is something in it for you. 
creatively rewarding or financially rewarding. 
if it is nither don't do it. 

reach out and show initiative 

if you don't ask you don't get

get in with the local community 

do all the internships that you can. 

nice to know people

don't take yourself too seriously 

get yourself out there 

Behance 

get an online portfolio 

get yourself out there now

don't refer yourself as a student
-makes you look more professional 

do self-initiated creative work to keep you happy and sane. 
can be anything, not nesseseraly design. 
do things you enjoy it will make you better

don't take yourself too seriously 

be yourself. 

have fun!
do whatever I want to do. 

make cool stuff

do the boring stuff when you get paid


what they look for
- concepts
having an idea behind what you are doing
70 concept 30 design

- big ideas and applications.
website, app, billboards...
don't slap the logo on everything.
how would it work as a brand?

letterhead?

-work with context

be brave
is the idea there

be likeable

if a job comes in have three approaches safe, creative and out there.
be happy
design studio -London
always reach out if there is something that you cant do?

dont register as a company straight away test it out.

hello@madebyalphabet.com