It all started in 2002 when Perniclas Bedow lost his day job at an advertising agency. Trying to impress Stockholm’s design agencies with a lousy portfolio wasn’t the easiest task and the industry’s neglect was the push he needed to start his own studio — BEDOW. In 2011 — after singing acappella for a few years — Bedow took the leap and signed lead guitarist Anders Bollman. A few percussionists came and went and in 2016 Kung Hui Ching completed the trio. Since then the band has expanded with bass player Petter Dybvig. Occasionally they take on guest musicians. The band resides at Krukmakargatan 22 on Södermalm in Stockholm.
from their website https://www.bedow.se/about
they have been featured on its nice that in 2012 where some of their work was shown. and as it is there and everywhere else you can see that they have a minimalistic yet interesting and engaging sense of design.
the studio seems to function as one whole not as several designers working together, as their website does not state who made what.
The intimacy between a small studio and a client means the designer has the opportunity to become fully immersed in the brief without the interception of a middleman, like an account manager. Do you think clients are beginning to realise the benefits of working with a small studio over a big one?
Yes. But I also think working with small studios or handpicked creatives is a trend among marketing directors. You can save quite a lot of money hiring a small studio since it doesn't cost that much to start the engine.
The most important thing for a marketing manager is to understand the company’s value for the agency — too many clients choose a big agency without realising they are too small to be cared about. The caring is the biggest benefit of working with a small studio.
the studio keeps close relations with their clients.
Inter graphic view
IGV Could you describe your typical routine of a working day?
PB There’s not really a typical day when you run a small design studio, I do everything that needs to be done. Internal meetings, answering emails, client meetings, giving directions to designers, discussions with printers, writing quotes. Et cetera.
http://intergraphicview.com/dialogue/13
No comments:
Post a Comment