questions

what is the aim of the report?

figuring out the differences between the approaches in the different cities?
how do they work?


do you like working in Leeds/Oslo?

Why is the studio-based there?

How important is the city in terms of your creative process?

How is the design environment in your city?

If you were to go anywhere else, where do you think that would be?



How do you feel about promoting your work?

do you ever feel bad about it?

How do you think that social norms might affect this?



When you start a new project how do you approach it?

Does the studio do workshops as a whole?

if so how does it affect an idea?

what was your most challenging project?

do you like it now?

what would be a interesting avenue for the studio that hasn't been attempted yet?


how do most of your clients find you? do you know?

How important is social media in terms of marketing for the studio?

heydays

Heydays is a design team based in Oslo, they work with companies that are willing to push the boundaries in terms of the Scandinavian norm. Through brand strategy, identity development, and product design. they work with advances in tecnology to create a better tomorrow. They have worked with many of Norway's most prominent brands. 

"Our team gets the importance of gaining momentum. Designed to travel light and move fast, we help our customers push forward. In other words, we know how to serve your early-stage needs and simultaneously build the foundation of a great brand."

2008 founded
- started as a traditional design firm
-mainly branding of startups and product designs. 

What's so important with design Podcast

https://shifter.no/cathrine-movold-finstart-nordic-heydays/er-det-sa-viktig-med-design-da/129684

you need more than programming in a start-up, you also need the design so that you can work smarter. 

there should be different elements but you need to work together with all of the elements with experience design and design. you need to build teams that complete each other.

if you work is a slightly smaller team you get to challenge yourself. 

tems:

• Design vs branding
• why do we need 
• Don't go in workshop-trap
• Logo-design vs whole experience design 
• what sort of designer do you need

In the studio:

Cathrine Movold, Head of Lab, Finstart Nordic

Mathias Hovet, founder and strategic leader in Heydays

Lucas Weldeghebriel, journalist and founder in Shifter

tutorial

would be interesting to focus it on the idea that I don't know where I can be after Brexit?
how important is the city to the professionals?
Social norms
how is the design approach in the different cities?
Should I head home? would that be a good desition for me?

format of creative report

split
- printed folded lp cover
            in reference to the people press and their work within music.
it would be mostly illustrations, possibly something they have made and type.

- big poster
            reference to people press.
possibly find out who in the community they have worked with and how that has helped.
them purely typographic.






Opudi
- bottle
        in reference to packaging that they do.
an image of one of them ideally the founder.
introduction and type layout similar to their work with kolonialen
they work digitally and with print

Hayday 

Bedow
(printed) publication.
in the size of some of their work.
they work digitally and with print so it would be nice to a reference across mediums.

Hayday

would be a digital platform.

they make digital versions of books and produce branding for many Norwegian companies. 

Manchester

Home
As a whole, it had the elements that are traditionally associated with a gallery, blurbs, titles and a sense of importance. My main problem with it was that the Vr stuff was so exclusive that you had to book it and it took so long when you got to go on it. The experiences were interesting and you got to interact with the exhibition but there was a bit of disorganization as there was no way of finding out whether the VR stuff was available. 

 

the Deepfake fake news installation was really interesting and captivating. The idea of the game was really cool, and engaging as anyone that was there could take part in it, and people joined in. 
The Location of Home worked nicely in my opinion as it is modern and it makes sense that it is host to a modern exhibition with VR. The work looked a bit like it was an afterthought in the space in some places like the wardrobe as it was just the clothing rails on the one side, but the rest melted into the exhibition space quite nicely. 


Manchester art uni

It seemed a bit weird, the only indication of the fact that there was anything there was this vinyl outside. when we went inside there was no indication of where the work was situated. 

the work did not have any explanation with it. they were also placed in odd places it seemed like they just wanted them to be as big as possible and just chose somewhere to place them. most of them had to be viewed on an angle because of the balconies.  

there was no cohesive thought put into it. as they ranged from a0 to however big the blah one is and why did the choose this one to be blown up this big. 

Throughout the entire exhibition, there was horrible lighting that erased the elements close to the light but it did not showcase the designs that were further down. 

The work seemed that it needed to be edited down as they did not get to have their moment. 

The Whitworth

the wallpaper installations were really interesting and I would want this wallpaper where ever I could. The showcasing of historical wallpaper and the recreations of it was really interesting. 

The exhibition of a long memory seemed like a stark contrast from the colourfull and historical wallpaper bits. The use of symmetry to resemble the brain and references the printed work on the left and right side of it.

The slow dans showcasing THE WOOLWORTHS CHOIR OF 1979, remembering that fatal fire in Manchester, will be shown in the city for the first time. it was a bit weird for me but the 3d of the church in the back of the room was really intriguing with its simple yet delicate lines. 

this room was interesting and gave a creepy feel to it. I have yet to quite understand the room on the right the tie, tongue, and felt-tip

Split Leeds

Split is the studio of designer Oli Bentley and the home of the People Powered Press

the studio seems to work like one cohesive studio as there is no incleantion as to who they are as a team or who did what work. they create branding for companies, record sleeves, websites, books, exhibitions, installations, fonts and (often very large) prints. Thye works closely with the clients and communities and they apparently take into account what the individuals brief needs of them. They work with a lot of simplicity but not on the behalf of the function of the product. 

The people powred press is located in the studio, the press was created for the publication of these Northen types. they created the typeface Graft to use on the letterpress which is produced in a 3480pt and 720pt size.  The font can be bought in four different weights. 


Split specializes in graphic design for web and print.

Place of work, studio, office, desk? — Employees, employment, job role — Business model, finances, hours — Type of work, approach, associates

Split has been a company since 15 of June 2011, the base they work on the commercial stuff and fund their people press work off of that. they create lots of meaningful designs.

Opudi oslo

Opudi is an extension of Notch, but they focus on branding and adverts. They have worked with several big companies such as Synnøve, Rema 1000, Sørlandschips, Stange Gårdsprodukter, Bauer Media, Cirkle K, Nbev, Beckmann, and Powel Construction. They have created this new company so that they can specialize in branding as Notch focuses more on digital marketing and development.  

Henning Gjerde, founder of Notch, and  Morten Horn, has brought with them a strategic designer in Hennin Andersson that previously worked at Word, they make up the core team of Opudi. 

https://www.grafill.no/bransjenytt/notch-lanserer-designbyra

The company is newly founded this fall and they are to continue their work in Oslo. 

They say that they work as problem solvers, but they just happen to be graphic designers. Their approach is often logical and straight forward, as they do not beat around the bush. They are not a large studio so they do not have project managers, account managers, and analysts so they wors as a tight-knit team. they also work with national and local brands.

Bedow Stockholm

Bedow Stockholm


It all started in 2002 when Perniclas Bedow lost his day job at an advertising agency. Trying to impress Stockholm’s design agencies with a lousy portfolio wasn’t the easiest task and the industry’s neglect was the push he needed to start his own studio — BEDOW. In 2011 — after singing acappella for a few years — Bedow took the leap and signed lead guitarist Anders Bollman. A few percussionists came and went and in 2016 Kung Hui Ching completed the trio. Since then the band has expanded with bass player Petter Dybvig. Occasionally they take on guest musicians. The band resides at Krukmakargatan 22 on Södermalm in Stockholm.
from their website https://www.bedow.se/about

they have been featured on its nice that in 2012 where some of their work was shown. and as it is there and everywhere else you can see that they have a minimalistic yet interesting and engaging sense of design. 
the studio seems to function as one whole not as several designers working together, as their website does not state who made what.

The intimacy between a small studio and a client means the designer has the opportunity to become fully immersed in the brief without the interception of a middleman, like an account manager. Do you think clients are beginning to realise the benefits of working with a small studio over a big one?

Yes. But I also think working with small studios or handpicked creatives is a trend among marketing directors. You can save quite a lot of money hiring a small studio since it doesn't cost that much to start the engine.

The most important thing for a marketing manager is to understand the company’s value for the agency — too many clients choose a big agency without realising they are too small to be cared about. The caring is the biggest benefit of working with a small studio.

from Process Journal, Edition Nine 2013

the studio keeps close relations with their clients.


Inter graphic view

IGV Could you describe your typical routine of a working day?

PB There’s not really a typical day when you run a small design studio, I do everything that needs to be done. Internal meetings, answering emails, client meetings, giving directions to designers, discussions with printers, writing quotes. Et cetera.  
http://intergraphicview.com/dialogue/13