Poster development

The initial idea was to make the poster as 16 separate posters that would be placed around the uni, the group did not want to do that, as they thought that it would not be seen. The idea was that it was going to be anonymous but, we had to alter the idea so that everyone would be as happy with it was they could.  So it is now a full poster that would be placed in one place. The initial idea was to build it upon the interview with Liv Siddall and show the fun and whimsical part of the film, that is why the initial idea is built around the basic colors. The second draft was a trial run with just throwing everything at the poster. This was to emulate the fact that you are not quite sure why the movie is made, it is just about creating something with what you have and not everything is like it seems. With the second poster, it is put together with most of the odd elements from the college work.  

The feedback that we got from the group for the previous poster was that they did not like that is was made with color, but making it is black and white would lead it to be just one big blob that none would recognize. So instead we paired down the number of elements and created a calmer visual language. To make the poster eye-catching it needed something more to it, so there was just a question of what colors?  the first color was quite easy to figure out, as when you think of gum, you most likely think of pink, so I took to the color wheel to find contrasting colors, then the choice was simple I thought. Green is the contrasting color to pink, and when you think of gum you might also think of green, like eucalyptus or mint. The poster is still a bit busy, it might have been a good idea to  pair it back a bit more. 

My group still wanted the black and white design, but hen we had to figure out something new, which we do not have time for. But we spent ages deciding the colors when we finally decided to make it with color. The previous pink was quite bright so that one was an easy fix,  it is now more bubblegum like with the pastel tint. We also decided to make eight A3 instead of 16 A4 posters, so there had to be some rearranging with the poster. 

After everyone was ok with the poster, we tried to print it, but when we printed the posters and some of the stuff we needed for the screening the colors were different, that most likely has to do with the fact that we used two different programs, but oh well. during the adjustments, there had also been a snag with the text, as it did no longer say The Girl Chewing Gum, but rather The Girl Chging Gum, so we have to reprint one of the pages. But I got the poster up on the wall for now.