Our screening feedback and reflection

The set up went quickly and we made some small adjustments last second to make the people follow the instructions.
We put the chairs in a normal cinema set up because it is a straightforward film.

Most people followed the instruction the coughing and clapping task went well, and most people seemed to do what they were supposed to do.
The timing of the flavor of the gum went away within the film, so when the film as over the gum had lost most of its flavor, which was not necessarily planned but it worked well.
We should probably have done something more for the end of the film to connect everything together. maybe a finishing instruction when the name appairs or the last screen to show that they could go.

Feedback 

Screening 

Positives

People were impressed with our execution of the screening as we kept it simple.
Most people appreciated the confusion that the instruction created.
People also appreciated the fact that we did not give them too much information because it was only fifteen minutes until the screening.
The simplicity of the intermission made it easy to follow and understand.
Fortune cookie vibe.
Cohesive vibe over the board.
The instructions showed the humorous vibe of the film.
Gum made the film less boring
Nice touch to have the gum as the ticket.
the introduction was well designed, made me wait for something to happen
amazing concept
A great trailer made by Leon and Bradley
Nice simplicity
Made people feel like a part of the film
Immersive feel
Clear connection to the film
liked the interactive part of it

Negatives

Some of the feedback mentioned that we could have had more types of instructions, maybe include speaking or other sounds.
The packaging should be related to the other elements or chewing gum form the 1970s
Some people did not participate.
Could have more variation of the instructions
seating could be played with
a bit distracting
could have all of the audience standing up
more could have been done
people coughed at other times could you have switched the instruction to something that does not naturally happen.

Presentation

Positives

A good explanation of the idea
in the style of the other elements
clear layout
clever presentation
easy to understand
nice hinting to the screening without giving away too much
Not giving away too much was a good idea

Negatives

A bit too secretive
did not explain the film that well

Poster

Positives 

Liked that the poster related to the film.
Well throughout.Nice link to the interview and film.
Effective design(playfull)

Negatives

Could have played with the shape of the poster, make into the shape of the gum?
difficult to read the tex due to layout

Instagram

Positives

Nice mix of media
funny trailer

Negatives

Feedback sheets